It’s not a BMW

“It’s the size of a 7-series, the performance of a 5-series, and the price of a 3-series.” I have been hearing this about the 2009 Hyundai Genesis for months now since its been circulated in the major magazines. My issue with this statement is that ITS NOT A BMW! It’s not, it is a Hyundai and for that reason alone I would purchase a 3-series instead.

I cannot deny that Hyundai has came a long way in terms of the design of their product line. When I first saw the Genesis parked at a dealership my initial impression was “Why is there a Maybach parked at a Hyundai dealership.”, because it does not have any identifying marks on the front (a move in the right direction) and it looks like a luxury automobile. I was honestly blown away until I saw that ugly Hyundai logo on the rims and on the rear end, and then was immediately turned off. Initially I couldn’t believe my eyes by the look of this car but the stereotype about the company has been imprinted on my mind.

Their track history is so incredibly lousy that I would never seriously consider it for myself. People who are saying that in a few years Hyundai will be much better quality and will be a major player in the automotive industry. However, I think that they have worked to long and hard to dig themselves a hole that they cannot get out of. The only realistic option I see to save the brand is for them to split off and start fresh with new models entirely. I realize how much money this would cost a car company however, I think that there are enough people who feel the way I do to make it worth it. If you look into the past this move has worked well in other situations, one example being Toyota and Scion. Toyota’s goal was to create cars that would appeal to a different audience, teenagers, and this plan went off like clockwork. The audience Hyundai is now aiming for is the upper middle class who would otherwise look to Jaguar, BMW, Mercedes, or Lexus.

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